What is a Landing Page and How To Get One?

Definition:
In online marketing, a landing page, sometimes known as a "lead capture page" or a "lander", or a "destination page", is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement.

There are two types of landing pages: reference and transactional.
A reference landing page presents information that is relevant to the visitor. These can display text, images, dynamic compilations of relevant links, or other elements while the purpose of the transactional landing page is to persuade a visitor to take action by
completing a transaction. This is accomplished by providing a form that needs to be filled out. The visitor information is obtained in order to add the visitor’s email address to a mailing list as a prospect. An email campaign can then be developed based on responses to transactional landing pages. The goal is to capture as much information about the visitor as possible. The ultimate goal is to convert the visitor into a customer.

Why do you need a landing page?
The short answer is because they help increase your conversion rates. The main reason for this is that targeted promotion or product specific landing pages are focused on a single objective that matches the intent of the ad that your visitors clicked on to reach your page.

Both SEO and PPC are designed with a common goal in mind: drive targeted traffic to a particular web page. This web page could either be your website's main homepage, or an independent landing page. ... That is why optimizing a targeted landing page is very important for the success of both your PPC and SEO campaigns.

Do you Need A Landing Page?
The first crucial step to establishing a strong online presence is a professional website. However, to generate leads, you need a professional landing page. 

Our goal is to help you get those leads with a custom, tailored to your brand, landing page.

What will you get?

• professional design
• fast speed(below 1 second loading time)
• pixel/google tag manager/other integrations included
• conversion-based structure
• 90+ grade score

Why work with CWET? 
You will have the guarantee to have your UNIQUE landing page and not a template everyone is using. Using minimum code and converted images, the loading speed of the website can be extremely fast, even on 3G mobile connections. Proper design and UX contributes to the conversion rate, along with the mentions above. 
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